01 Discovery
Diagnose before prescribing
Map the problem space with interviews, behavioral data, and market signal before touching the roadmap. I isolate the one problem worth solving, not the loudest one.
How I work
From unclear problems to measurable results
Strong discovery, fast execution, and clear accountability on impact.
02 Product
Stay close to the work
Tight scope, fast cycles, measurable learning. I work directly in the decisions: UX, AI architecture, sprint planning, and keep cross-functional teams aligned on what moves the needle.
03 Growth
Own the full funnel
End-to-end ownership of acquisition, activation, retention, and monetization. I instrument it, test it, and own the numbers rather than hand it off.
Selected case studies
From validation to business impact
Dynamilis
Education app for children scaled to 300K+ downloads
Scaled an EPFL spin-off (QS World #22) into a top-performing product in the Education category (available only on iPad).
Top 5% retention & conversion (RevenueCat, 75K+ apps)
Flyerz
B2C app + B2B data engine that scaled to 10M+ views
Built and grew an events platform with strong usage intensity and market coverage.
300K opt-ins in 48h · 10M+ event views · WAU/MAU peaked at 90%
Dispatch
AI support-routing pilot validated on 10,000 tickets
Built and validated an AI support-routing prototype for a US fintech, designed around eval-driven LLM pipelines and human-in-the-loop safeguards.
Estimated 15h/week triage time reduction · 92% classification accuracy
Decision quality
Evidence-led strategy and pivots
I do not defend plans. I update them with evidence and shift execution to what matters most.
Dynamilis
Repositioned from therapists to parents
We initially assumed therapists were the core buyer. Interviews showed the strongest urgency was with parents who needed immediate support, not waitlists. We repositioned around parent-led adoption.
90% of revenue now comes from parents
Flyerz
Shifted from B2C app to B2B infrastructure
We started as a consumer app. Inbound demand from media groups for our event data made monetization clearer on the infrastructure side. We shifted toward API and B2B services for better distribution.
Became the event infrastructure layer for France's leading media groups
Track record